Originally located in Arnhem Land, The Australian College of Sorcery and Witchcraft was a sprawling campus of large huts that eventually coalesced into one single structure. The school separated from mainland Australia soon after British settlement in order escape diseases that killed a large portion of the indigenous population. Ever since, the school has been drifting haphazardly along the Australian coast. Every year, a team of witches and wizards must be employed to anchor the floating campus so students don’t have to go on a cat-and-mouse chase at the beginning of the year in order to attend school (a frustrating endeavour which often results in the postponing of classes due to the lack of a present student population). Due to the campus’s exposure to ocean-life, the College of Sorcery and Witchcraft boasts incredibly extensive courses in aquatic creature studies, and is held in high esteem by the international wizarding community for its innovations in water magic.
"My children are not only my little darlings but off-shoots of myself. When I look at them, I have a strange feeling - as if I am watching myself re-living my life. What I want to show is their ‘living form’." — Hideaki Hamada
2012/12 “Haru and Mina/Hideaki Hamada’s Family Album”, Taiwan
The branding concept for Play Optics is based on Josef Albers’ simultaneous contrast studies making one color appear to be two. This was a two week- long project from conceptualization to completion under the direction of Dan Blackman. Collateral materials include eye chart, business cards, stationary, postcard, lookbook, and signage. The nose bridge of the glasses became a unifying element in both the logo and as a pattern on the eyeglass case, lens cloth, and website.
Sorry I’ve been a little quiet in regards to this project for the past month or so. ( I’m still working on replying to emails! ) I’ve recently started a new job, running an arts program at a center for people with really advanced Alzheimer’s. It’s an incredibly sad disease. In this work, I’ve met a Japanese man who speaks fluent Portuguese. The other day I asked him, “Why is the moon a woman?” And he said, “Because it is beautiful.”
We’ve got 99% the same genes as any other person. We’ve got 99% the same as a chimpanzee. We’ve got 30% the same as a lettuce. Does that cheer you up at all? I love that about the lettuce. It makes me feel I belong.